The Problem
Etsy’s marketplace is built on the promise of handmade goods. But as AI-generated images and product descriptions become more convincing, shoppers can no longer trust what they see. Listings that look handmade might be AI-generated storefronts with no actual craftsmanship behind them.
Existing solutions required manual inspection and expertise. Most shoppers simply had no way to know.
The Approach
I designed Handmade Checker as a complete ecosystem with three integrated parts:
Chrome Extension
The extension injects a “Check Listing” button directly into Etsy’s product pages. One click sends the listing data (title, description, and main image) to my analysis backend that uses Google Gemini and returns a clear, actionable verdict.
Website
A Next.js site (handmadechecker.com) serves as the storefront, handling:
- Landing page with feature overview and testimonials
- Pricing page comparing Free vs Pro tiers
- Chrome Web Store install funnel
- Blog for SEO and user education
Key Results
- Scalable credit system preventing abuse while keeping the free tier viable
- Freemium model with real conversion to paid subscriptions